User login

Accor Adds Sofitel Sub-Brands

(February 2009) posted on Fri Feb 27, 2009 EST


Accor is expanding its Sofitel luxury hotel line by launching two new sub-brands: SO by Sofitel and Sofitel Legend, Asia Travel Tips.com reports. Sofitel Legend will be launched as the top-of-the-line Sofitel brand, targeting travelers who crave landmark experiences within the world's destination cities. SO by Sofitel, by contrast, will offer cozy and hip boutique properties in such high-profile locales as Paris, Mumbai and New York.

Terms:

Did you enjoy this article? Click here to subscribe to the magazine.

Share/Save