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Expansion includes three hotels in India
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The two-year-old Aloft brand plans to open 10 new hotels in the coming year, half of which will be outside the U.S. The Starwood Hotels & Resorts chain, which currently consists of just under 40 locales, plans three hotels in India (Chennai, Bangalore and Coimbatore); its first European unit, in Brussels; and two in New York (Brooklyn and Harlem).
“The Aloft brand is an important source of fuel for Starwood's strategic, global expansion, with owners, developers and guests embracing the game-changing concept,” said Simon Turner, president of global development. "The brand, which has an existing presence in four countries, is at a pivotal point in its growth cycle and is poised to continue to break new ground in 2010 as it debuts in India and Europe, while further establishing its presence in the U.S. and China."
Starwood says Aloft was created to offer an alternative to the traditional select service segment of the hotel industry, delivering “style at a steal, with urban-influenced, modern, open and vibrant design – and a social guest experience – all at an affordable price point.”
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