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ASID's Lessons for a New Economy

(December 2010) posted on Thu Dec 16, 2010 EST

New report details the good, the bad and the ugly of the Great Recession's impact on design


The Great Recession forced a lot of hospitality designers to re-evaluate every aspect of their creative processes and their business practices. It was tough going--too tough for many firms that didn't have pockets deep enough to wait to for recovery. But those that survived have emerged with new ideas that are changing the way they approach the business of design. The American Society of Interior Designers (ASID) sums up these new directions in its new report: "Interior Design in the New Economy: Lessons Learned from the Great Recession."

Available on ASID's web site, www.asid.org,  the 45-page report is based on the experiences and input of a group of ASID Fellows. They share their best practices for retooling design businesses to make the most of the current fiscal reality. Some of the action steps include:

  • Think lean, mean and green
  • Right-size the operation and use outsourcing as needed
  • Offer expertise, not just experience--specialized and get credentials such as LEED AP
  • Rebrand your professional skils
  • Collaborate rather than partner to invest time, not spend it
  • Connect with firms that have complementary skill sets
  • Build relationships to build your brand
  • Expand your visibility on social networks
  • Network smarter and more efficiently

As the report states, "Even before the economic crisis, some designers were beginning to question whether the predominant view of interior design was accurate and relevant for the 21st century. In the years ahead, as they jockey for position in the New Economy, designers may discover that their greatest contributions are yet to come."

 

 


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