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Baja Fresh, La Salsa Look to Break Into International Markets

(December 2008) posted on Mon Dec 29, 2008 EST


The new owner of Baja Fresh Mexican Grill and La Salsa Fresh Mexican Grill is hoping to jumpstart development in U.S. and international markets. James Walker, president of California-based Baja Fresh, says smaller store prototypes with reduced construction and operation costs may help lure prospective franchisees. New stores offer a range of sizes including fast-casual store prototypes -- 1,200 to 2,000 square-foot Baja Fresh and La Salsa Grill; the 2,200 to 3,200-square-foot La Salsa Cantina; and the 3,500 to 6,500-square-foot, full service La Salsa Restaurant. Smaller, limited-menu venues include the 675-square-foot Baja Fresh Express and La Salsa Express.


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