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Beef O'Brady's, a Florida-based pub chain, is seeking to open outlets in a variety of alternative sites, including hotels, airport terminals and college student unions. In an interview with the St. Petersburg Times, president Nick Vojnovic detailed the reasons the 270-unit chain has adopted that strategy:
"There is no bank financing for new stores. So we turned on a dime about six months ago. We're seeking alternative sites that cost a fraction as much to get in business. We're putting Beefs in empty spaces like an Applebee's in Bangor, Maine. We're trying to get in airports and college student unions, like our store in the Marshall Center at USF.
"And we've opened two test stores in hotel restaurants which can be converted for about $100,000. The return on investment is as quick as a year. The first hotels are a Best Western in Brandon and the TradeWinds Island Beach Resort in St. Pete Beach. At the Best Western, 60 percent of the hotel guests now dine on property, versus a hotel national average of 5 percent."
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