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Partners “going to market as one”
Carlson and The Rezidor Hotel Group have established The Carlson Rezidor Hotel Group. While the legal status and ownership structure of the two companies remain the same—with Carlson owning a 51 percent stake in Rezidor—the partners said the Carlson Rezidor Hotel Group will pursue the global alignment and management of its brands, the development of its revenue-generation engines, global purchasing opportunities and employee development on a global basis. Commercial activities will be conducted under the Carlson Rezidor Hotel Group name, irrespective of geographies.
“Carlson and Rezidor have a long common history and have grown together over the past 17 years,” said Hubert Joly, Carlson’s president and ceo. “Going to market as one is a next and natural step. We are leveraging the strengths of two great companies to create value for all our stakeholders.”
Similarly, Rezidor president and ceo Kurt Ritter said “the goal of this development is to generate more attractive financial returns for the owners and greater value for all shareholders, to be perceived by business partners around the world as one global hotel company, to offer more compelling and consistent value propositions to the guests, and to offer global career and development opportunities to the staff.”
The Carlson Rezidor Hotel Group portfolio includes more than 1,300 hotels in 80 countries. Its brands include Radisson Blu, Radisson, Country Inns & Suites By Carlson, Park Inn by Radisson, Hotel Missoni and Park Plaza.
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