Restaurants and bars call upon all of the senses, not just taste, to establish an emotional connection with customers. They rely on their architecture and decor to establish a visual identity that reflects ...
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Cold Stone Creamery has opened the first two of 13 international co-brand locations in Copenhagen, Denmark, with Sv. Michelsen Chokolade, a leading chocolate manufacturer and retailer in that country.
"Based on our early success, we believe there is tremendous potential for Cold Stone in Europe as both a standalone and co-branded concept," said Dan Beem, president of Cold Stone Creamery. "At a time when most companies are hunkering down, we're actively looking to invest in market opportunities that will drive the brand in the U.S. and internationally."
In North America, Cold Stone has been opening co-branded stores with Tim Hortons Inc. and Rocky Mountain Chocolate Factory Inc.
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