Cold Stone Creamery and Tim Hortons Inc. have entered into an agreement to open up to 50 co-branded stores in the U.S. The companies made that decision after testing the concept in two existing Tim Hortons locations in Rhode Island.
Officials from Cold Stone and Tim Hortons say the co-branded stores will leverage complementary traffic patterns, creating cost efficient opportunities for further growth of both brands. Cold Stone drives significant customer traffic and sales in the evening, while Tim Hortons creates a substantial portion of its traffic and sales in the morning and lunchtimes.
Cold Stone Creamery is subsidiary of Kahala Corp., and operates more than 1,450 locations in 11 countries worldwide. Tim Hortons has just under 3,300 restaurants in Canada and the U.S. Last fall, Cold Stone Creamery announced plans for a smaller-scale co-branding effort with Rocky Mountain Chocolate Factory Inc.
Did you enjoy this article? Click here to subscribe to the magazine.