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Partnership with Americana Group involves opening 60-plus restaurants in region
Darden Restaurants Inc. said it has entered into a formal area development agreement with Americana Group to develop and operate Darden's Red Lobster, Olive Garden and LongHorn Steakhouse brands in the Middle East. The agreement calls for Americana to initially develop a minimum of 60 restaurants in Bahrain, Egypt, Kuwait, Lebanon, Qatar, Saudi Arabia and United Arab Emirates over the next five years.
“This is an exciting milestone in Darden's history,” said Clarence Otis, the company's chairman and ceo. “We've been exploring international expansion for some time now as part of our ongoing focus on additional growth opportunities. The Middle East is an attractive, growing market that has shown a strong affinity for American brands, especially American dining brands.”
Darden's partner in the venture, Americana, is the largest food-service franchise operator in the Middle East, with more than 1,200 restaurants throughout the region. The company has previously franchised such U.S.-based brands including KFC, Pizza Hut, Hardee's, Krispy Kreme and TGI Friday's.
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