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Hilton Hotels Corp. is taking its Doubletree brand to Africa, with the signing of two franchise license agreements in Tanzania with the owners of the Opulent Hotel Group. The 158-room Doubletree by Hilton Dar Es Salaam, Oyster Bay, and the 101-room Doubletree by Hilton Resort Zanzibar, Nungwi, are both scheduled to open by October.
"Our belief is that guests and investors should be able to choose between a multitude of brands each offering a range of services relevant to their travel needs, whether travelling on business or for pleasure," said Patrick Fitzgibbon, Hilton's senior vice president, development, Europe & Africa. "Tanzania as a whole has seen an increase in international tourist arrivals, as well as domestic and intra-regional travel, leading to high demand for quality hotel accommodation. Hence we are delighted to further the growth of the Hilton Family with the first Doubletree by Hilton agreements in the African continent. We look forward to strengthening our relationship with the Opulent Hotel Group as more opportunities arise in East Africa."
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