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Dunkin' Donuts Franchisees Seek Ad Fund Oversight

(September 2008) posted on Mon Sep 08, 2008 EDT


A Dunkin' Donuts franchisee group is seeking increased oversight of the chain's co-op advertising fund, following last week's indictment of a former Dunkin' Brands marketing executive who allegedly received about $400,000 in kickbacks by funneling ad work to a graphic design firm. The group, DD Independent Franchise Owners, "feels that appropriate controls of the ad fund, including direct franchisee oversight and a CPA audit, must be instituted immediately," says president Mark Dubinsky.

 


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