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Hilton flag’s expansion plans include Canada and Mexico
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Hilton Worldwide says its fledgling Home2 Suites chain is on track to the fastest-growing brand in the company's history. The mid-tier, extended-stay hotel brand, which broke ground on its first property in late 2009, currently has 60 approved franchise agreements with commitments to move into construction shortly and more than 30 additional agreements in various stages of the development pipeline.
Based on that start, Hilton officials says the 100th Home2 Suites is expected open in 2013.
“Home2 Suites by Hilton is attractive to developers because it's both economical to build and competitively priced,” said Bill Duncan, global head, brand management, Home2 Suites by Hilton. “The overwhelmingly positive response from the franchise community is reflected in our pipeline and the brand will quickly move into the markets of Canada and Mexico.”
Hilton describes Home2 Suites as “Hip and Humble,” and says the chain is receiving a positive reception in suburban markets that include government, long-term training and contract businesses. At an estimated $70-$80,000 cost per key, Hilton says the configuration has proven desirable to developers. Additionally, the four-story wood frame construction requires a site plan that is less than two acres, allowing for less overall land space yet still maximizing rooms at a 108-key prototype.
Other construction parameters for the Home2 locales include 4,200 square feet of community space; 56,668 gross square feet for the entire building; and suite sizes at 323 square feet for studios and 509 square feet for one bedroom suites. In addition, the operating model calls for 14 to 16 employees, which Hilton says translates into lower overhead costs.
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