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First Shipboard Starbucks to Debut

(October 2010) posted on Wed Oct 27, 2010 EDT

Coffee giant to have locale on Allure of the Seas


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Royal Caribbean International's new Allure of the Seas will be home to the first Starbucks at sea. The shipboard Starbucks will be located on the Royal Promenade of the Allure, which is slated to set sail December 1.

“We are always looking for unique ways and places to connect with our customers and deliver the Starbucks Experience,” said Chris Carr, senior vice president and general manager of Starbucks Licensed Stores. “Starbucks presence aboard Allure of the Seas is another place where our customers want and expect us to be.”

The 2,700-stateroom Allure of the Seas will share the title of the world's largest cruise ship with sister-ship Oasis of the Seas. The 16-deck Allure will house Royal Caribbean's neighborhood concept—seven themed areas providing guests with the opportunity to seek out a variety of relevant experiences based on their personal styles, preferences or moods.


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