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Sheraton flag’s pipeline includes North America, Asia and Africa
Fresh off a five-year, $1 billion-dollar rejuvenation program, the Four Points by Sheraton chain plans to open 16 additional locales this year – half in North America and the other half in Asia and Africa. Four Points, a unit of Starwood Hotels & Resorts Worldwide, currently operates 148 hotels in 24 countries.
“Four Points by Sheraton continues to experience meaningful growth around the world based, in part, on the flexibility of the brand that makes it an appealing option in a variety of markets and settings,” said Simon Turner, President of Global Development. “For example, in 2010, we will debut the brand with new-build hotels in Nigeria, Bangkok and Phuket. While in North America, where the brand already enjoys market leading presence, we are seeing growth through conversion and adaptive reuse projects.”
Four Points' Asian plans include three new outlets in China, in the cities of Lianyungang, Taicang, and Tai'An. The flag's North American expansion includes new Canadian hotels this year in Niagara Falls, Saskatoon, and Calgary, while in the U.S., it plans locales in San Jose, Oklahoma City, Memphis and Long Island City, N.Y.
The Four Points brand's explosive growth follows a $1 billion rejuvenation of the brand. Major renovations, conversions, and new-build hotels have led to a remarkable 70 percent turnover in the Four Points portfolio over the last five years.
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