As long as the internet is shrinking our world, it’s time for firms to take advantage.
By Mary Scoviak
It’s no surprise that many major chains are seeking to expand their presence in hot areas like the BRIC countries, but now there is a new chance for design firms to get on board as the next wave of U.S. and Europe-based brands looks to establish a truly international presence. Here’s one to watch.
Louvre Hotel Group’s aggressive expansion strategy has given the French-based company 4,000 new rooms since the beginning of the year. Only 20 of the 70 openings projecte for this year were in historical markets in Europe. India is the year’s focus for Louvre. The group has opened seven hotels there so far this year and plans to open 10 more each year over the next five years. The company is beefing up its presence in Asia in general, including two new properties in Bangkok which opened this year. They’ve also partnered with BHG in Brazil and will have four hotels there by the end of the year. In addition to development in the EMEA region, they’ve opened two properties in Nigeria.
For designers, this worldwide development is more than just an exciting sightseeing mission. It’s a chance to apply design principles in ways that are interesting, coherent, and visually and socially responsible in their settings. Tandoori, anyone?
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