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Prime 44 restaurant to fete famed basketball star
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The Greenbrier resort announced that its Prime 44 West steakhouse, honoring NBA player Jerry West, will open October 1. The new restaurant is part of owner Jim Justice's plan to restore the West Virginia resort's status “America's Resort.”
“Dining trends may come and go, but a steakhouse has a lasting appeal,” said Justice, whose family-owned firm bought the resort out of bankruptcy earlier this year, “and a steakhouse named for Jerry West will definitely appeal to guests from all over the country, particularly the many from West Virginia.”
Virtually every aspect of the venue – from the décor to the menu – will pay homage to West, a West Virginia native. In addition to rich, elegant colors that tie The Greenbrier's style in with the traditional steakhouse feel, the dining area will house the largest public collection of West memorabilia. West is personally outfitting the restaurant with more than 100 pieces, including the gold medal he won at the 1960 Summer Olympics, All-Star jersey, mementos from his college days and more.
Natural and dark woods combined with bold and traditional fabrics will complement the collection of memorabilia, creating a “diners club” experience. The warm, intimate ambiance will be enhanced by rich burgundy, royal blue, brown plaid, chocolate brown leathers and soft interior lighting.
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