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Carl’s Jr. restaurant first of 25 planned for Vietnam
CKE Restaurants Inc. has opened a Carl's Jr. locale in Ho Chi Minh City, the first of at least 25 units the quick-service hamburger chain plans in Vietnam over the next six years. The Vietnamese restaurants will be operated by Mesa Asia Pacific Trading Services Co. Ltd., whose parent is a holding company specializing in consumer goods distribution, restaurant operations, media and real estate development.
CKE officials say their company's entry into the Vietnam market is part of a strategic plan to accelerate franchise development in international markets. In addition to existing operations in China, Singapore, Malaysia, American Samoa and Vietnam, CKE plans to enter Indonesia later this year after recently signing a commitment agreement with PT Fortune Foods Limited to open 25 Carl's Jr. restaurants in Jakarta, Indonesia. CKE continues to expand its presence in the region and is actively seeking new franchisees.
”We are very pleased to welcome Mesa Group Inc. as a part of the CKE team. The strength of our brand matched with Mesa's expertise and knowledge of the Vietnamese market gives us confidence that we will have a bright future in the market,” said Andrew F. Puzder, ceo of CKE Restaurants, Inc. “The growth in the Vietnamese consumer market is truly remarkable and we wanted to take this opportunity along with the Mesa Group to employee a ‘first-mover' strategy in our segment. In this regard, we are happy to introduce real, American-style charbroiled burgers to the market.”
CKE currently franchises 342 international restaurants between both its Carl's Jr. and Hardee's brands. The company has strategic development plans to double its International presence within the next five years.
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