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Hilton Details New Denizen Chain

(March 2009) posted on Tue Mar 10, 2009 EDT


Hilton Hotels Corp. has revealed the name and other details about its new global lifestyle brand at the International Hotel Investment Forum in Berlin. Dubbed Denizen Hotels, the new chain will be designed by such high-profile architects and interior designers as Charles Allem, Clodagh and David Rockwell. Initial target locations for the chain include several major U.S. cities, as well as locales in Europe and the Middle East. As reported previously, the hotels will primarily target "local influencers" -- tech-savvy individuals with a global vision and a high disposable income.


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