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Brand rollout includes updated Pavilion design
Hilton Garden Inn has just opened its 500th unit, and officials at the 14-year-old chain see rapid growth ahead in coming years. The brand opened 60 units last year, and has more than 100 more in its development pipeline in the U.S., Canada, Chile, India, Turkey, United Kingdom, Saudi Arabia, Poland and Romania.
“With the economy beginning to show encouraging signs of recovery, we're definitely seeing hotel development interest accelerate,” said Adrian Kurre, global head, Hilton Garden Inn. “We expect to see accelerated growth around the globe, both in countries where we already have a presence and in new emerging markets. The combination of our affordable cost-per-key and the strength of the Hilton Worldwide name among lenders positions Hilton Garden Inn to take advantage of the rebound in development as it occurs.”
The chain's 500th unit is 118-room Hilton Garden Inn Charlotte/Concord in North Carolina, and it's one of the first to feature the brand's updated entrance Pavilion, which the company says offers improved flow and functionality over the previous design.
“Our guests were looking for space outside of their hotel room that offered both an intimate and casual feel for various uses, such as eating in the restaurant, working in the business center, socializing at the bar, or just relaxing in the lounge. That's what the redesign of the Pavilion has accomplished,” Kurre noted. “The new space encourages guests to manage their needs in a less compartmentalized manner, while allowing them to be alone, but not lonely.”
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