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New chain expects to have 100 units by 2013
Home2 Suites by Hilton, the company's new mid-tier, extended-stay hotel chain, has broken ground on its first locale. The 119-room hotel, in Fayetteville, N.C., is being developed by Alabama-based LBA Properties on behalf of Apple Real Estate Investment Trust Cos. The hotel is expected to open in the 2010 fourth quarter.
“This is a great concept with strong consumer appeal,” said Justin Knight, president of Apple REIT Cos. “Construction costs and the efficient design should make this an attractive product from an owner's viewpoint. We own 89 other Hilton-branded hotels and know the power behind Hilton Worldwide and their HHonors rewards program.”
Bill Duncan, global head of brand management for Hilton Worldwide, said developer response to the Home2 Suites concept has been very positive.
“We launched Home2 Suites by Hilton less than 11 months ago in the midst of the worst recession since the Great Depression,” said Duncan. “Since January of this year, we have broken ground on the first property, received 67 applications, approved 53 franchise agreements, with commitments to move into construction shortly, and have more than 30 additional properties in the early stage of development pipeline. We believe Home2 is the fastest growing brand to launch in Hilton's history and based on the current pipeline, we expect the 100th Home2, a pivotal milestone, to open in 2013.”
The chain's first locale will be a four-story hotel featuring integrated guest laundry and fitness room, outdoor living rooms, grills, outdoor walking/exercise course and the Oasis, a flexible community space that includes iconic gathering and individual work zones, a pantry, complimentary breakfast service area, activity room and indoor pool. Its guest rooms will provide separate media and bedroom areas, as well as a fully accessorized kitchenette, containing a refrigerator/freezer with icemaker, dishwasher, microwave/convection oven and coffee maker.
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