The designs presented in this volume offer a wide and varied vision of the latest trends in bar and restaurant design, selected from the most cutting-edge, wining-and-dining hotspots in the world. With ...
Updated identity will start appearing next year
Hilton Worldwide has unveiled a new brand logo and name for DoubleTree by Hilton (currently Doubletree). The company announced the news to more than 1,900 hotel owners, operators and corporate executives at the company's first-ever Global Partnership Conference in Orlando.
The new DoubleTree by Hilton logo and name officially will be launched during the first half of 2011, as part of a rebranding initiative that will feature new advertising, marketing and communications campaigns, as well as new amenities and services for guests at the chain's 240 hotels on five continents.
“The introduction of our new DoubleTree by Hilton global identity communicates, with a new unified worldwide look, the brand's Hilton Worldwide affiliation and acts as a stronger symbol for current and future customers to associate today's DoubleTree by Hilton with its highly positive brand attributes,” said Chris Nassetta, president and ceo of Hilton Worldwide.
Design features of the DoubleTree by Hilton brand identity include the addition of “by Hilton” to the brand name in proper theme and variation, to create a more direct affiliation between the two entities, and the introduction of a modern, stylized illustration of the brand's signature two trees.
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