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First eforea: spa at Hilton opens at New Jersey locale
Hilton Hotels & Resorts has unveiled plans for a new spa concept, which it plans to roll out at locales around the globe. The new brand—dubbed the “eforea: spa at Hilton”—has opened its first locale, at the Hilton Short Hill hotel in New Jersey.
“Today we raise the on-property spa experience to a new level with the introduction of our innovative global spa concept, eforea: spa at Hilton,” said Dave Horton, global head, Hilton Hotels & Resorts brand. “Eforea delivers the high standards guests expect from Hilton and further reinforces our position as the stylish, forward-thinking leader of global hospitality. With today's opening at Hilton Short Hills, and more than 80 spas currently in our global pipeline, eforea has the potential to evolve the spa segment of our industry on a global scale.”
Hilton says the eforea concept features a variety of elements “designed to create memorable experiences in a purposefully modern setting,” including cocoon-like Vichy shower rooms and treatment rooms featuring integrated music and aroma-diffusing systems.
Hilton Hotels & Resorts already provides spa services at 123 of its properties worldwide. In addition to locales at future Hilton Hotels & Resorts properties, the company says the eforea concept will be available at Doubletree and Embassy Suites sites.
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