The U.S. hotel industry posted a 0.8 percent decline in revenue per available room (RevPAR) during August, according to Smith Travel Research (STR). Declining occupancy and increasing average daily rates worked to depress RevPAR performance. "Industry demand remained soft during the month," says Brad Garner, STR's vice president of client research. Year-to-date figures show occupancy fell 2.6 percent to 63.2 percent, while ADR reached $107.41, a 3.8 percent increase. However, at $67.89, RevPAR is up 1 percent for the first seven months of 2008.
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