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Converting extended-stay hotels to new flag
Hyatt Hotels Corp. said it will convert its extended-stay hotels to a new brand, Hyatt House, whose locales will offer a social and contemporary environment designed to help guests feel connected, welcome and at home. The Hyatt House rollout will initially involve rebranding the company’s 38 Hyatt Summerfield Suites hotels, as well as 16 Hotel Sierra hotels that Hyatt recently acquired from LodgeWorks LP, over the next year
“We looked very closely at the way extended-stay guests live their lives today and built a strong, innovative concept based on those needs,” said Mark Hoplamazian, president and ceo of Hyatt Hotels Corp. “We’ve created what we believe will be a very successful concept – one that is social and sophisticated, yet casual and comfortable, and really allows guests to feel like residents of a connected neighborhood and community.”
Hyatt worked with architecture and interior design firm Stonehill & Taylor to create the Hyatt House concept. “We’ve helped bring to life a new design that mirrors the way people live in their own homes today and raises expectations on what hotel living can be,” said Michael Suomi, principal at Stonehill & Taylor.
The hotelier says signature Hyatt House design elements include:
* Engaging social spaces: Each Hyatt House will feature a Great Lounge, a multipurpose area with distinct spaces featuring new signature chairs with built-in digital plugs and gadget resting spots, an oversized social sectional, and a glass-enclosed game room. Inspired by the way the kitchen is the heart of any home and revolves around cooking, conversation, and entertainment, the Great Lounge will feature the H Bar, an integrated island that transforms from a breakfast bar in the morning to a cocktail bar in the evening. The Hyatt House locales will also feature a unique backyard concept, complete with a built-in kitchen and conversation area centered around a signature fire pit.
* Apartment-style suite design: Hyatt House locales will feature studio, one- and two-bedroom kitchen suites that are reminiscent of a well-appointed, urban residence designed with extended-stay travelers’ needs in mind. Residence-like touches include peek-a-boo cabinets in the kitchen for quick location of items and an entryway hall tree, a hotel’s version of a mud room where guests can hang keys, coats, umbrellas and other items. Each suite will also feature a multitasking island where guests can prepare a meal, watch TV, or work on their laptop.
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