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The mid-century trend of women-only floors stages a comeback.
By Mary Scoviak
Today’s boardroom heroines can run with the boys in the corner office, but that doesn’t always translate to travel. So, designers and hoteliers are responding by creating floors just for them. These days, though, it’s about more than keeping men out. Feminine travel isn’t just frills and exclusivity. Designers need to take a ground-up approach.
As the forward-thinking Corinna Kretschmar-Joehnk, co-managing director (with Peter Joehnk), JOI-Design, Hamburg noted in her article for Hospitality Style on the subject, women simply have their own unique travel habits, from packing more clothes to needing enough vanity space and clear lighting for applying cosmetics.
And, designers also need to consider lifestyle priorities when structuring the room. That means reconsidering how big showerheads need to be and allowing extra space in closets. It’s also about keeping every detail of women’s needs top of mind. “The rooms are definitely not pink,” said Georgian Court Hotel, Vancouver, general manager Lisa Jackson on MSNBC. “But women seem to like the additional amenities we offer, such as a flat iron, a curling iron and an emergency kit with nylons and some other amenities they might forget at home.”
Girl power, indeed.
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