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Moschino's Surreal Hotel Suites
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Moschino, the trendy Italian fashion retailer, is trying its hand at the hotel business. Slated to open this fall in a former railway station in Milan, the four-story Maison Moschino will have 54 guest rooms and 15 suites.
While the station's 1840s-era neoclassical façade will be restored, the building's interior will be completely redone "to reflect Moschino's distinctive style, where the ordinary world is painted with a brush of surrealism," says Rossella Jardini, the company's creative director. "The common thread connecting each guest room is a fairy tale theme, because to sleep is to dream, and dreams are the fairy tales that we experience first hand." (Shown is a rendering of the hotel's "Petals"room.)
Moschino's partner in the project is Hotelphilosophy SpA, Mobygest Group, of Rimini, Italy, while the property's owner is Milan-based Allianz Global Investors SGR SpA. Moschino officials were mum on whether any other hotels are planned.
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