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Hoteliers seek to tap country’s burgeoning travel industry
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Four Seasons Hotels and Resorts and Marriott International have unveiled plans to ramp up their presence in China. Four Seasons, which currently has three luxury hotels in the country, says it will open two more locales there later this year – the 81-key Hangzhou at West Lake resort/villa and the 344-room Guangzhou -- and nine more properties over the next four years.
“More business and leisure travelers are visiting China than ever before, and with that comes increased expectations for superior service and product of the highest quality,” says Kathleen Taylor, president and chief operating officer Four Seasons Hotels and Resorts. “And critically, as the Chinese travel more frequently within the country and around the world, they'll look for a brand they already know, and can trust. Our goal is to make Four Seasons the number-one choice of travelers to, from and within China.”
Marriott, meantime, said it has signed management agreements for seven additional hotels in China and aims to double its presence in the country in about five years. China is Marriott's largest market outside of North America, and the company expects to have 60 hotels open there across six brands by year-end 2010, including eight flying the company's Ritz-Carlton flag. Among properties opening this year in China are Ritz-Carlton hotels in Hong Kong and Shanghai Pudong.
“Within the next 10 years, China is expected to be the world's single largest source of international tourism and its number-one travel destination,” said J.W. Marriott Jr., the company's chairman and ceo. “We are excited to be part of this dynamic growth with our close partners in the Chinese real estate community who develop and own the hotels we operate under our brands, and we are tremendously pleased to add these seven properties to our pipeline in China. We look forward to expanding our presence in our signature full-service and Courtyard brands.”
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