Tim Hortons Inc. and Cold Stone Creamery are taking their co-branding test north of the border. The quick-service chain and premium ice cream provider plan to open six more co-branded locations by the end of this month in Toronto and four other Ontario province towns. Those added locations come on the heels 38 combined Cold Stone Creamery/Tim Hortons restaurants that opened in recent months in the U.S.
"Our customers have responded enthusiastically to our co-branded test locations in the U.S. and the signature Cold Stone product offerings available at our restaurants," said Roland Walton, coo, Canada, of Tim Hortons Inc. "We will test the co-branded platform in six Canadian restaurants to determine the concept's potential there."
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