The designs presented in this volume offer a wide and varied vision of the latest trends in bar and restaurant design, selected from the most cutting-edge, wining-and-dining hotspots in the world. With ...
Florida ‘Vine Dining’ concept to franchise
Naples Tomato, a Florida-based restaurant concept, said it plans to expand through franchising. “We were inspired by the wonderful village restaurants that are institutions in the Mediterranean lifestyle, offering homemade food and imaginative wine lists,” said Jack Serfass, co-founder/co-owner of Naples Tomato and Naples Tomato Franchising LLC. “Our ‘Vine Dining' concept is the antidote to one-size-fits-all dining experiences. It has broad general appeal, from young people on first dates to families to people celebrating their 100th birthdays.”
The company currently operates a single locale, in Naples, Fla., that had revenues of just over $3 million in both 2008 and 2007. Naples Tomato said its franchise stores will typically have about 7,000 square feet and serve about 220 guests with indoor and outdoor seating. The stores will feature an open-concept kitchen, upscale “bistro-style” décor and a private pasta-kitchen dining alcove. In addition, the company said the restaurant design is flexible, so it can work in suburban malls, hotels, outparcels and other high-traffic locations.
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