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New Prospects For Hospitality Designers

(June 2011) posted on Thu Jun 16, 2011 EDT

The roster of players is changing as chains and management companies jockey for a bigger piece of the recovery pie.


By Mary Scoviak

Recovery is making the hospitality sector hot once again, and companies from around the globe are looking for ways to capitalize. Clearly, not all of their attempts will fly. But, equally clearly, the good ones will not only get financing; they’ll get the kind of traction that will build them out into the next generation of high-profile brands. So, the next time your business development staff is putting together an e-blast, consider adding these contacts.

Dusit International. One of Asia's leading hotel groups, this Thai chain will debut its first dusitD2 hotel outside of Asia in the third quarter of 2012. The 136-room dusit-D2, located in Pasadena, Calif. will target leisure and business travellers from across North America. Other dusitD2 hotels are planned for global gateway cities.

Jumeirah  Group. The Dubai-based luxury hospitality company plans to open at least 10 new hotels within the next 18 months. Its luxury flags will soon fly over hotels  in Frankfurt, Kuwait, the Maldives and Abu Dhabi.

Swissotel Hotels & Resorts. The luxury chain is launching its new Purovel Spa & Sport brand. Based on an Alpine-inspired blend of modern spa treatments and exercise, the centers will be rolled out gradually across its 29 hotels worldwide.

Absolute Hotel Services. Based in Bangkok, this chain wants a much bigger slice of the mid-tier hotel business and plans to get with its new brand, Eastin Easy. Six deals are already signed in India and Vietnam.

Gemstone Hotels & Resorts. RSR Hospitality, a hotel-oriented investment platform comprising The Related Group, Silverpeak Real Estates Partners and River Birch Capital, has taken “a significant ownership stake” in this Park City, Utah-based hotel management and investment company. Expansion plans will continue to focus on the upper mid-scale to luxury sectors.

“We are in a new hotel environment, one that is certainly unprecedented,” said Jorge Perez, chairman and ceo of The Related Group.  “While the hotel industry recovery continues to gain momentum, a significant number of troubled assets remain, and many cash-flowing properties are capital-starved and need considerable investment.  The ability to bring capital and proven turnaround capabilities are two key elements that will separate the winners in this cycle. This is an exceptional team that is capable of moving quickly and creatively.”

And that should mean a lot of opportunity, and competition, to grow your portfolio.


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