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P.F. Chang's China Bistro Inc. is headed south of the border. The Oriental restaurant chain has inked a development and licensing agreement with Alsea S.A.B. de C.V. to develop 30 restaurants throughout Mexico over the next 10 years. The first location is scheduled to open in Mexico City in the fourth quarter of 2009.
Alsea already operates a variety of quick-service and casual dining restaurants throughout Latin America for such brands as Domino's Pizza, Starbucks Coffee, Burger King, Chili's Grill & Bar and California Pizza Kitchen. "It's important for us to find great partners as we expand our dining experience to other countries," said Rick Federico, P.F. Chang's co-ceo and chairman. "We are excited in what we found in Alsea and about the prospects of bringing P.F. Chang's to Mexico with them."
This is the second major international expansion announced by P.F. Chang's in recent weeks. Last month, the firm announced plans to open 34 restaurants in the Middle East over the next decade.
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