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A new study by PKF Hospitality Research (PKF-HR) shows that if hotels are able to weather the current economic trough, their financial outlook for 2011 and 2012 will be brighter. The report found that demand for hotel rooms will contract this year and next, while the number of new rooms will grow by 6.2 percent over the same period. However, PKF-HR says that imbalance should start to reverse as early as 2010, when the pace of new supply growth slows to 1.4 percent, then to 1.8 percent in 2011. The firm is forecasting a 2.2 percent increase in demand for 2010 followed by another 3.1 percent gain in 2011, which will help occupancy levels increase through 2012.
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