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PKF: Turning Point Looms for U.S. Lodging

(June 2009) posted on Thu Jun 11, 2009 EDT


PKF Hospitality Research said it expects revenue per available room (RevPAR) for U.S. hotels to reach its cyclical low point in the third quarter of 2009, and then begin rebounding from there.

"The good news is that the bottom of the current cycle for the U.S. hotel industry is soon to arrive," says R. Mark Woodworth, president of PKF Hospitality Research. "The bad news is that 2009 will be the weakest year on record for the domestic lodging industry, and 2010 is going to be disappointing as well... If you are wondering when we'll start to see actual growth in RevPAR, then you'll have to wait until 2011. However, if you want to know when the operating environment is going to get a little less painful, that's happening right now."

PKF's outlook was contained in its most recent Hotel Horizons report, a quarterly publication containing five-year forecasts of performance for the U.S. lodging industry and 50 major markets across the country. The forecasts are based on Smith Travel Research hotel performance data through March 2009 and Moody's Economy.com's May 2009 economic forecast for the nation.


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