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Radisson Redux: Carlson to Pump $1.5B into Flag

(March 2010) posted on Fri Mar 05, 2010 EST

Upgrades include new guest room and restaurant concepts


Carlson says it will invest up to $1.5 billion in its Radisson brand in North America, to establish flagship hotels in key U.S. cities and upgrading its existing portfolio of properties.

"With 422 hotels in operation and 90 in the contracted pipeline, Radisson is one of the most well-known and fastest-growing brands in the world, delivering market leading guest satisfaction and achieving superior RevPAR penetration internationally," said Hubert Joly, president and CEO of Carlson. "We have crystallized the success formula for the brand, improved it and are using it as the foundation for its future development… The Radisson brand is poised for significant growth around the world and we expect to grow the portfolio to at least 600 hotels by 2015."

As part of the Radisson upgrades, Carlson announced the global roll out of five new room concepts: And Relax, Naturally Cool, New York Mansion, Ocean and Urban. All the concepts share a vibrant and contemporary design, the use of bold colors and lighting, and a comfortable feeling. The strategy also includes the introduction of two new restaurant concepts. Filini will offer an upscale, sophisticated Italian cuisine, while rbg is a bar-and-grill concept in an inviting, contemporary setting.


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