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Ranch One Restaurant Chain Unveils New Look

(November 2010) posted on Thu Nov 18, 2010 EST

Updated design debuts at California unit


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Ranch One (formerly Ranch 1), a quick-service restaurant chain, has unveiled a new-look restaurant design and logo that aligns with the brand's emphasis on preparing its food fresh-to-order. The new Ranch One design features a black and white motif with yellow accents that the company says exemplifies a warm, country-like charm.

“The overall goal of the brand refresh is to draw attention to Ranch One's food quality and food preparation through photography, messaging and upscale décor elements,” said Kristen Esposite, national marketing manager for Ranch One. “We think the redesign will further strengthen the brand, giving Ranch One's logo and restaurant design the same feelings of quality that customers perceive when they enjoy the food.”

The company also changed the brand's name from the numeral one to an alphabetic spelling. Ranch One says that change gives the logo a more sophisticated look. Ranch One's signature shade of yellow is still incorporated in the new logo and store design, to bridge the past with the present. Additionally, the design highlights bold food images throughout the store.

The centerpiece of the chain's menu is a line of chicken breast sandwiches grilled to order on an open flame Ranch One's new design concept premiered earlier this month at its new locale at the University Village shopping center in Riverside, Calif. The chain, a unit of the Kahala family of franchising companies, has 18 locations nationwide and seven international units.


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