The designs presented in this volume offer a wide and varied vision of the latest trends in bar and restaurant design, selected from the most cutting-edge, wining-and-dining hotspots in the world. With ...
“Bar Harbor” design to be implemented at nearly 700 restaurants by 2014
Red Lobster said it plans to remodel all of its nearly 700 restaurants across the U.S. and Canada in a style reminiscent of the seaside village of Bar Harbor, Maine. The new Bar Harbor design was first developed in 2005 by an internal team of architects and designers, and was selected after a rigorous, multi-year process that included guest focus groups, qualitative surveys and market testing.
New exterior features include a stone tower, ship lanterns, Adirondack-style chairs to encourage guest conversation and mingling, and unique window decals that spell out the types of seafood guests will find inside. The restaurants also feature new signage, with a contemporized logo, an updated lobster icon and a new modifier highlighting Red Lobster's signature fresh fish and live lobster.
The updated interiors feature cozy booths, warm wood paneling, softer lighting and nautical decor such as signal flags and seaside-inspired artwork. Thirty-three percent of restaurants will be remodeled by June 2011, with the goal of all Red Lobster restaurants receiving a remodel by 2014.
“Our guests are at the heart of everything we do, and while their love for our delicious seafood and friendly service has never been stronger, they've expressed a desire for a more up-to-date atmosphere,” said Red Lobster President Kim Lopdrup. “We listened to their feedback and are very proud to now offer guests this beautiful new setting in which to enjoy a refreshing seaside dining experience.”
Red Lobster, the largest casual dining seafood restaurant chain in North America, is a division of Darden Restaurants Inc.
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