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Salsarita’s Chain Seeks to Double in Size

(June 2009) posted on Tue Jun 23, 2009 EDT


Salsarita's Fresh Cantina, a regional fast-casual Mexican restaurant chain, has signed agreements to open 28 more locations in the U.S. and Puerto Rico in the coming year. The Charlotte, N.C., company currently operates nearly 100 restaurants, and plans to double that number by 2012.

The company said key markets for its 2009 expansion plans include Minneapolis; Jacksonville, Fla.; Detroit, Raleigh-Durham, N.C.; Birmingham, Ala.; Nashville, Tenn.; upstate New York and Baltimore. "With more customers visiting fast-casual concepts instead of traditional full-service, sit-down restaurants, Salsarita's is well positioned to succeed during this time of economic uncertainty," said Paul Mangiamele, president and ceo. "Fresh-Mexican is an up and coming concept and Salsarita's fills this growing niche in the franchise industry."

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