PUBLIC Chicago will feature “sincere chic”
Ian Schrager has taken the wraps off the brand identity for his latest undertaking: PUBLIC Chicago is the name the boutique hotel pioneer has chosen for the former Ambassador East Hotel in Chicago. Schrager says the new brand at the 285-key locale will feature “a restrained, refined and classically cool approach.”
“It’s a new simplicity, a new chic and a sincere chic,” he says.
In keeping with those goals, Schrager says the renovation of 85-year-old hotel has involved maintaining its existing structure and architectural details and infusing it with “no-color colors and a smart mix of modern pieces in unexpected combinations.”
Notable design details include desks in guest rooms that face either the window or the interior of the room, rather than the wall, and the creation of “chat rooms” in the public spaces that combine intimate seating areas and communal work stations. The Pump Room, the hotel’s famed restaurant, is also being renovated will feature a menu created by Jean-Georges Vongeritchen, whose ABC Kitchen in New York was recently named best new restaurant in the 2011 James Beard Awards.
PUBLIC Chicago is slated to open this fall.
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