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New concept to be featured in 17 hotels by 2011
Starwood Hotels & Resorts Worldwide Inc. is launching Shine for Sheraton, a global spa concept designed exclusively for its Sheraton Hotels & Resorts flag. The spa concept will be incorporated in new Sheraton properties across the globe, as well as at the brand's existing hotels and resorts.
Starwood says Shine for Sheraton was developed by its in-house spa team to offer business and leisure guests an upscale, approachable spa experience. In collaboration with Shine's preferred product partner, Germaine De Capuccini, the spas offer five signature treatments – including a massage, facial, body treatment, manicure/pedicure and a treatment for two.
“Introducing the Shine spa experience across our portfolio on the heels of our $6 billion revitalization effort will be an invaluable, welcome addition to the Sheraton guest experience,” said Hoyt H. Harper, II, senior vice president for Sheraton. “With this global roll-out, we plan to make spa a cornerstone of the Sheraton brand experience, one that guests will truly embrace as part of their lifestyle.”
The new spas are currently available at select hotels in China, Vietnam, the Maldives and the Slovak Republic. The global roll out of Shine for Sheraton will continue with l2 openings scheduled over the next 15 months, including the Sheraton Shanghai Hong Kou, the Sheraton Beijing Dongcheng and the Sheraton Yantai Golden Beach Resort followed by further expansion in North and Latin America.
Starwood says the Shine for Sheraton spas are designed to evoke a welcoming and relaxing arrival, and will utilize colors and materials that convey “a playful yet upscale environment.” Rich, lustrous materials in warm creams, browns and burnished gold will be highlighted with vivid cobalt blue, tourmaline and coral accents. In homage to the spa's name, materials with innate shine—such as marble and onyx, high-gloss mahogany, polished metal and glass—will be incorporated into the environments.
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