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Quick-casual concept plans 100 units within five years
Don Shula wants to take a bite out of the burgeoning gourmet burger. The ex-NFL coach-turned restaurateur has announced plans for Shula Burger, a new quick-casual hamburger concept.
“We have been working on Shula Burger for two years,” said Shula, whose company operates 32-full service restaurants under the Shula's Steak House, Shula's 347 Grill and Shula's 2 Steak & Sports flags. “We think that this will be a highly successful concept."
The company said it will begin franchising the new chain immediately in Florida, as well as the southeast and northeast U.S. Shula expects to have over 100 locations under development across the U.S. within five years.
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