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Starbucks Coffee Co. has unveiled a new, eco-friendly global store design strategy that the company says will create "a reinvigorated customer experience." Drawing on the company's ongoing "Shared Planet" initiative, which involves a commitment to ethical sourcing, environmental stewardship and community involvement, the new designs will reflect the character of each store's surrounding neighborhood and help to reduce environmental impacts.
As company-operated stores are built and renovated, Starbucks said it will source materials and employ craftsmen on a localized basis, and will incorporate reused and recycled elements where possible. The company aims to achieve LEED certification for all new company-operated stores beginning in 2010. In addition, Starbucks will provide licensed stores and other business partners with design plans and guidance on construction.
"We recognize the importance of continuously evolving with our customers' interests, lifestyles and values in order to stay relevant over the long term," said Arthur Rubinfeld, president, Starbucks Global Development. "Our new design approach will allow customers to feel truly at home when visiting their local store and give them opportunities for discovery at our other locations around the world."
While Starbucks will use the new design strategy going forward, it is also continuing with the planned closure of more than 900 underperforming stores. In addition, the company has scaled back its new-store openings significantly, with plans to open just 95 new company-operated locations and 145 additional international stores.