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Starwood Expanding Hotel-Based Spas

(July 2011) posted on Wed Jul 27, 2011 EDT

Shine and Heavenly spas to open in Asia, Middle East


Starwood Hotels & Resorts Worldwide Inc. said it plans to expand its network of hotel-based spas at its Sheraton and Westin locales across Asia and the Middle East. The company’s plans include opening 10 Sheraton-based Shine Spas and six Westin-based Heavenly Spas in those regions this year.

“We continue to bring our hotel brands to life through specially designed and curated brand experiences," said Jeremy McCarthy, director of global spa development and operations for Starwood. “The Heavenly Spa by Westin and Shine Spa for Sheraton concepts are extensions of the individual brand philosophies and the success of our signature, branded spa experiences is driving demand for continued expansion—especially in key global emerging markets.”

Starwood’s plans include opening Shine Spa for Sheratons at the Sheraton Yantai Golden Beach Resort, Sheraton Guangzhou Hotel, Sheraton Beijing Dongcheng Hotel, Sheraton Qinqyuan Resort and five other properties across Asia. Additionally, Shine Spas will open this year at the Sheraton Baku Airport Hotel in Azerbaijan. Heavenly Spas by Westin will open at The Westin Abu Dhabi Golf Resort & Spa and four hotels across China, including The Westin Wuhan Wuchang.


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