hospitalitystyle.com

(July 2009) posted on Tue Jul 28, 2009 EDT

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More hotel guests are taking note of hotels' eco-friendly initiatives, and such efforts are paying off in the form of improved guest satisfaction, according a new study from J.D. Power and Associates. Those findings are included in the company's 13^th annual North America Hotel Guest Satisfaction Index Study, which is based on responses from more than 66,000 guests who stayed in a hotel between May 2008 and June 2009.

Among the report's conclusions:

• Guest awareness of property-initiated green programs has increased significantly in 2009, with 66 percent of guests stating that they were aware of their hotel's conservation efforts, compared with 57 percent in 2008. Among these guests, 72 percent say they participated in their hotel's conservation programs.
• Awareness of green programs has a strong impact on overall hotel guest satisfaction. On average, satisfaction is more than 160 points higher among guests who report being aware of their hotel's green programs, compared with guests who are unaware of them.