The designs presented in this volume offer a wide and varied vision of the latest trends in bar and restaurant design, selected from the most cutting-edge, wining-and-dining hotspots in the world. With ...
Upper-upscale flag now in place at 19 locales in India
After testing its five-star Vivanta concept at three locales for the past year or so, India's Taj Hotels Resorts & Palaces has converted 16 more of its existing properties to that flag and plans at least 10 more sites in the next two years.
“Vivanta by Taj Hotels & Resorts are positioned in the upper-upscale segment, flanked by Taj in the top-end luxury segment and The Gateway Hotel in the upscale segment,” said Ajoy Misra, Taj's senior vice president, sales and marketing. “Our brand journey, which started a few years ago, continues today with our portfolio consisting of clearly demarcated brands each having a distinct identity, values and experiences.”
According to Taj marketing materials for the new brand, the Vivanta names “draws inspiration from the term ‘bon vivant,' signifying sophistication and appreciation for the good things in life, and also from the attributes of vividness and vivacity … Vivanta by Taj Hotels & Resorts will combine the charming hospitality that is a hallmark of the Taj and overlay it with a contemporary, energetic and vivacious twist.”
Taj Hotels Resorts and Palaces, part of the Tata Group, operates 66 hotels in its home country and 16 others in the Maldives, Malaysia, Australia, the U.K. the U.S., Bhutan, Sri Lanka, Africa and the Middle East.
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