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Gensler veteran tapped for design post
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Starwood Hotels & Resorts Worldwide Inc. has hired Ted Jacobs as its vice president, brand design. Jacobs has more than 20 years of design, brand-building and business expertise, most recently serving as a principal and design director at Gensler, the global architecture/design firm.
At Gensler, Jacobs focused on the development of business strategy, brand positioning, interior architecture, Web design and graphic communications campaigns for such brands as Apple, Bank of America, Coke, Nike and Toyota. “Ted's experience driving the creative expressions of so many high-octane, global brands is a tremendous asset to Starwood,” said Mike Tiedy, Starwood's senior vice president, brand design and innovation. “He will be instrumental in providing creative vision and effective leadership to our design-led brands, as we continue our strategic global expansion and build on our reputation as the world's most innovative hospitality company.”
At Starwood, Jacobs will head a team in charge of setting the creative vision for the company's luxury and design-driven brands, including W Hotels, Le Méridien, St. Regis and The Luxury Collection. Specifically, Jacobs will oversee the design studio that directs the interior creative concepts and executes all style guidelines for the four brands across Starwood's global portfolio.
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