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AvroKO designs fast casual dining chain
A new fast casual dining concept called The Melt has opened in San Francisco’s financial district. Created by Flip Video founder Jonathan Kaplan, the restaurant serves up grilled cheese and soup combinations in a tech-friendly environment.
“At The Melt, we're blending your old favorites with innovative new technology to offer irresistible meal combinations in an enjoyable quick-service environment,” says Kaplan.
The restaurant’s interiors were designed by hospitality and architecture firm AvroKO and are comprised entirely of recycled materials. The Melt also allows guests to order from their computers or mobile phones and pick up their order by scanning a QR code.
The Melt will open four additional locales in the San Francisco Bay Area by the end of the year, and plans to roll out more than 500 locations nationally by 2015.
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