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Pair of Ohio prototypes feature plush furniture, earth tones and muted lighting
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Tim Hortons, the Canadian fast-food chain, is seeking to energize sales at its U.S. units with an updated restaurant design, Nation's Restaurant News reports. The company has opened two new restaurants in Dayton, Ohio, bearing a prototype design that features a bakery-café look, along with an enhanced menu that includes baked goods and espresso-based drinks.
David Clanachan, chief operating officer, said the updated design includes plush furniture, earth tones and muted lighting, as well as flat-screen televisions. “We're trying to give the U.S. consumer what he or she wants and is looking for,” Clanachan told NRN. “We think there is real white space available in the U.S. for a concept like ours … and let's face it, today you need to be that much better. Everyone is striving for the same U.S. dollar so you really have to rise above the competition in order to compete for it.”
Clanachan said an additional 10 to12 stores, some based in Ohio, and some in a secondary market he would not name, will be converted over the next year. If the revamp is successful, Tim Hortons Inc., the 3,500-unit chain's Toronto-based parent, would roll out the prototype to all 500 of its U.S.-based restaurants, he said.
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