No-frills Japanese hotelier to open New York outlet in 2012
You can add Japan-based Toyoko Inn Co. to the parade of hotel companies adding properties in the New York market. The no-frills hotel operator is planning to enter the U.S. market with a 640-room tower in the New York borough of Queens, where it plans to offer tiny rooms for rates that are among the lowest in the city, The Wall Street Journal reports.
Toyoko, which operates 225 economy hotels in Japan, plans to charge just over $100 a night for rooms at the New York hotel that will average less than 200 square feet. By comparison, the average size room in New York is 325 feet and the average rate in the first half of this year was $209.42, according to Smith Travel Research. Toyoko hired New York architect Gene Kaufman to design the hotel and general contractor CNY Builders to construct the New York locale, according to the Journal.
The New York hotel, across the East River from midtown Manhattan, is scheduled to open in 2012. After that, Toyoko will shift its focus to creating a 500-room hotel on Chicago's Clinton Street and a 700-room hotel on Atlanta's Forsyth Street, the business newspaper reports.