This book takes architects and designers on a worldwide journey to discover the most stylish and appealing spots, from an urban getaway in Europe to a resort on a South Pacific island, providing a serene ...
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The new owners of the Tropicana Las Vegas have unveiled a new logo to kick off a comprehensive revitalization and rebranding of the legendary Strip property, despite a still-unresolved legal dispute over whether they will have to pay the resort's former owners a total of $10 million over the next five years to use the Tropicana name.
The new logo "will serve as a roadmap for our entire transformation," said Tropicana Las Vegas chairman and ceo Alex Yemenidjian. "From the Havana-inspired font to the lively color palette and unique arrangement, this image was designed to represent our vision of excitement, sensuality, rhythm and style."
The Tropicana Las Vegas was acquired earlier this year by the Onex Corp. and former MGM Grand executive Yemenidjian, who then announced plans to put the property through a $125 million renovation that would include redesigning its guest rooms, casino and pool area, along with the addition of several new restaurants, bars, a new poker room and nightclub.
Still unclear is whether the new owners will have to pay the complex's former proprietors to use the Tropicana name. A lawsuit filed by Onex last month seeking to nix that demand has not yet been resolved.
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