Restaurants and bars call upon all of the senses, not just taste, to establish an emotional connection with customers. They rely on their architecture and decor to establish a visual identity that reflects ...
| Tweet |
The publisher of a tony South Florida magazine is joining forces with the owner of the Miami Dolphins pro football team to open a 4,500-square-foot club at the NFL club's Land Shark Stadium in Miami. The partners in the venture are Niche Media, publisher of Ocean Drive magazine, and Dolphins owner Stephen Ross.
The Ocean Drive Club is expected to accommodate up to 250 members and will feature a decor that's "sleek and trendy, with a South Florida club feel," according to a press release issued by its backers. The club will include social/lounging space, private cabanas, a bar, multiple flat-screen TVs and concierge services.
"This alliance will enhance the Miami Dolphins relationship within the local community and bring together tastemakers and influencers that make South Florida shine," said Jason Binn, Niche Media's ceo.
Did you enjoy this article? Click here to subscribe to the magazine.
